Malcolm Gladwell's piece is like a fiction in Decision making . I will still prefer likes of Daniel Khaneman and others. Should have read "Thinking Fast and Slow" long ago.
Thinking Fast and Slow at least mentions many similar experiments and the results are often interesting, so it is probably worth reading if the topic is of interest (and it probably should be).
I have't looked at the actual research behind the topics they are covering, but at least there seems to be a good reference list in the book so it should be possible dig out the articles.
