Maybe I'm in the minority here (early 30s, married + kids), but my social media feed is primarily my friends. Though, if we go into the Reels tab, my friends and I share videos back and forth through DMs.
I have an alt account for business / lifestyle content that I like consuming. That's the only place I actually follow content creators. And even then, I check the account once or twice a day and rarely view/engage with Instagram stories.
Back to my personal account - I have 2-3 people out of the 198 that I follow that are trying to hop on trends and become influencers. Rest just do photo dumps + daily stories. But the reality is only 20-30% of my friends actually share something (post or story), rest are just silent observers.
I have an alt account for business / lifestyle content that I like consuming. That's the only place I actually follow content creators. And even then, I check the account once or twice a day and rarely view/engage with Instagram stories.
Back to my personal account - I have 2-3 people out of the 198 that I follow that are trying to hop on trends and become influencers. Rest just do photo dumps + daily stories. But the reality is only 20-30% of my friends actually share something (post or story), rest are just silent observers.