I was wondering how long it'd take for someone to bring Apple up. I'm clearly behind.
The MacBook Neo is the opposite of pg's "Brand Age". It's very subtly branded, the Apple is no longer shiny and "MacBook" isn't written anywhere in it. There are no identifiably-Apple design quirks, no notch. It's just the platonic ideal of a laptop. Screen, keyboard, trackpad. Nothing extra.
The cutesy intro video will be the main driver of ~0 sales for it.
Except for the gigantic Apple logo plastered all over the lid?
Don't get me wrong, I like Apple design (and I adore early Braun), but subtly branded it is not. You're supposed to recognize it instantly at any distance. Apple knows their brand value.
The MacBook Neo is the opposite of pg's "Brand Age". It's very subtly branded, the Apple is no longer shiny and "MacBook" isn't written anywhere in it. There are no identifiably-Apple design quirks, no notch. It's just the platonic ideal of a laptop. Screen, keyboard, trackpad. Nothing extra.
The cutesy intro video will be the main driver of ~0 sales for it.