Yes, it is effective. We have several NASA/NOAA satellites with IR instruments on them that are used for fire detection. These are obviously much more useful for detecting fires that start in very rural areas under moderate conditions. The current crop of fires in LA are all very close to populated areas and spread fast, so satellite mapping wasn't of any use for detection. Also, California in particular has a really great fleet of IR mapping planes that give firefighters and the public much more detailed fire information than the satellite coverage, but when I lived in Oregon where they don't have a similar system, the satellite coverage was often the most up to date information on fire perimeters.