Most women I know buy the higher end phones for its cameras simply to take better selfies of themselves, they dont game (not stereotype, just stats in my region), they just use their phone for watching videos, listening to music, phone calling and most importantly take a gazillion photos each week.

So nearly 50% of the demographic is buying those phones simply for the camera, and a big screen, nothing else.

I’ve noticed its typically just men (including me), who dont care about the camera much at all, and just want a normie phone that can run most apps.