One of the remedies was to prompt the user to pick a browser at install time. Apple is literally advertising all of the alternatives in perhaps the most obvious way that they can. There's no trust to bust here.
IE had the majority of the market share on the most popular desktop platform (Windows). Neither Messages nor the iPhone are in that position. Phones are pretty evenly split between Apple and Google in the US (and it's more lopsided in favor of Google elsewhere). Again, by virtue of having competition and having that competition easily accessible there's no monopoly.
There's just a bunch of butthurt Google fanbois who are lamenting the color of… well the color of someone else's text messages on that other person's device. All received messages have a grey background.