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SEO won a long time ago. Google fights a hopeless war against legions of soulless locusts.

For all its resources it’s incapable of improving the situation. Since it only understands proxies of quality and truth, and these things can be manufactured and industrialized, they are incapable of winning.

Blogspam and fraud consistently outrank the original, and changes to the rules frustrate legitimate sites more than SEO spam. If anything these frequent changes increase the demand for SEO, not make it harder. You just wind up with more.

Until they figure out some kinda digital pesticide for SEO spam, the situation will continue to get worse.



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