> Apple never said they won't track you. Apple specifically says they collect this data[1]:
Indeed. Apple's concerns are about "third-party" tracking, e.g. multiple parties sharing information about you and building a persona without your awareness or consent.
They fully _expect_ users to build first-party relationships, such as having Apple understand, save, and perhaps provide insights or fraud detection around the transaction log of your usage of your Apple Card.
This is why Google's reaction to App Tracking Transparency was to effectively say "we'll be fine, we have lots of services, and we might push people to log in for features." This is also why Facebook's reaction was to freak out - because they had no legitimate relationships on which to base their web surveillance advertising product on, especially when it was being used to select advertisements for non-Facebook-users.
For first party relationships, the App Store has "privacy labels", to document the data you collect, save and share with processors. Behavioral information is around sharing correlating factors that would be used for third-party tracking.
Indeed. Apple's concerns are about "third-party" tracking, e.g. multiple parties sharing information about you and building a persona without your awareness or consent.
They fully _expect_ users to build first-party relationships, such as having Apple understand, save, and perhaps provide insights or fraud detection around the transaction log of your usage of your Apple Card.
This is why Google's reaction to App Tracking Transparency was to effectively say "we'll be fine, we have lots of services, and we might push people to log in for features." This is also why Facebook's reaction was to freak out - because they had no legitimate relationships on which to base their web surveillance advertising product on, especially when it was being used to select advertisements for non-Facebook-users.
For first party relationships, the App Store has "privacy labels", to document the data you collect, save and share with processors. Behavioral information is around sharing correlating factors that would be used for third-party tracking.