It's in their interest to get rid of all the DRM, so it's a matter of setting an example. If they try to get Hollywood to stop demanding it while they're still doing it themselves, they look like hypocrites and fools. If they stop they can demonstrate the worthlessness of it and the success of their content without it and try to get others to follow.
> It's in their interest to get rid of all the DRM, so it's a matter of setting an example.
Is it?
I doubt it's a significant cost center. Plus, right management is viewed favourably by the rest of the entertainment industry. Actively going against the grain would impair their image with their commercial partners.
