Yeah, those things are all true --- I know that the satisfaction guarantee can increase conversions, so that's something I consider from a marketing perspective.
But I really do want people to tell me if the book doesn't meet their expectations and to know that they can get their money back. It just seems wrong to offer no recourse. (Hopefully the ebook samples will help people before they buy, though, so fewer people return products.)
And, yes, there's no way to return a digital copy. It's just a trust/honor thing, I guess. :) You tell me you're not satisfied, and I give you your money back. Done.
But I really do want people to tell me if the book doesn't meet their expectations and to know that they can get their money back. It just seems wrong to offer no recourse. (Hopefully the ebook samples will help people before they buy, though, so fewer people return products.)
And, yes, there's no way to return a digital copy. It's just a trust/honor thing, I guess. :) You tell me you're not satisfied, and I give you your money back. Done.