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That makes sense for revenue but how would that drive a loss of users? I’m not seeing the connection and would like to understand.


There are only 24 hours in a day and if a person spends those hours on TikTok it’s less likely they’ll have time to spend on Facebook or instagram


TikTok wasn’t impacted by the iOS tracking update in the same way that Facebook was, in a way that it drove users from Facebook to TikTok?




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