A few years ago I was eating in an indian restaurant and I noticed a muted TV on the wall playing MKBHD's review of some drone. I was very confused why would they decide to show that. As I was eating the video ended and I realised the full review was an ad that played inside a 10 hour atmospheric video the restaurant intended to play.
I found it pretty smart, because I can imagine myself succumbing to watching a full video that was inserted as an ad if it's interesting enough.
No. You are just a MKBHD fan. There's nothing more to it. Someone else who doesn't know who Marques is will see a talking head interrupting the relaxation video. For the restaurant owner, it means they cannot rely on YouTube to play requested video content as commanded. This proves the point even further, technology instead of being smarter in the case of YouTube here, has grown to become an annoying anti-consumer product that constantly moves in the opposite direction of the user.
You haven't understood me. I found it ridiculous playing in a restaurant. It was muted anyway.
However, if I was at home, opened YouTube just to entertain myself and opened one of the algorithm suggested videos, then – in that situation – an interesting video from a channel that is unknown to me, inserted as an ad could hook me and could lead to me subscribing to said channel.
I think I got what you narrated. The element of surprise is your response to recognizing MKBHD's content playing at an unexpected unusual venue.
Instead of that suggestive ad being inserted into the video. Why not use auto-play or recommended videos section? Suggested videos in the menu work great, better even, in your case scenario for content discovery.
I don't watch YouTube with ads and I don't subscribe to YouTube Premium but I pretty much doubt in-video content suggestions disguised as ads will do a better job of predicting what I'll watch next over menu video recommendations.
I'm not happy about seeing MKBHD's video in that restaurant, I don't care at all. I also don't care about seeing that ad (or any ad for that matter).
The original comment I was replying to mentioned watching a 40 minute music video placed as a YouTube ad. I chimed in with my experience of seeing a long tech review video placed as an ad.
>I found it pretty smart, because I can imagine myself succumbing to watching a full video that was inserted as an ad if it's interesting enough.
I'm not praising the ad as a user. I'm explaining why it might be smart from the POV of the advertiser (in this case MKBHD), because it serves their goals.
Strange that MKBHD (an ad funded media of sorta itself) would pay to get people to watch the content. What's the reasoning here? Additional reach for a sponsored video?
I found it pretty smart, because I can imagine myself succumbing to watching a full video that was inserted as an ad if it's interesting enough.