It seems there might have been a personal problem between a founder and an ex-founder - now Exec. They're from a different generation but the same domain.
We don't know why Apple's offer was rejected. But in a case like this, it is conceivable that it was felt the Swype founder had demeaned his successor's achievements.
That this exec alone was singled out by name suggests that the negotiation's breakdown might have been triggered by a clash of personalities.
If so - despite having already delivered their fait accompli - in the interest of fairness Apple should remake its previous offer. This time with heightened sensitivity to the pair of egos.
We don't know why Apple's offer was rejected. But in a case like this, it is conceivable that it was felt the Swype founder had demeaned his successor's achievements.
That this exec alone was singled out by name suggests that the negotiation's breakdown might have been triggered by a clash of personalities.
If so - despite having already delivered their fait accompli - in the interest of fairness Apple should remake its previous offer. This time with heightened sensitivity to the pair of egos.