The decade also makes a difference. When Fb and Twitter was launched, "blogging" was still a side passion thing, and the notion of an "influencer" hasn't really been invented yet, Reality TV was just beginning and people actually believed the reality tv show were not scripted. The major voices and grifters on CH are people who cynically play the social media game in the past decade, many of whom won in different domains such as IG and Youtube. They bring with them all the growth-hacking tools that made other platforms less interesting over time, except on CH it's happening from day one (or month 7).

What made early CH felt like the early internet is that none of the early users did that, they had IRL jobs and other platforms to voice their value.