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The model dictates the medium. Advertising as a model has forced a need for engagement, notifications, stickiness, attention grabbing.

I'd argue the term 'pay for the services [they use]' is too vague here to be meaningful - there are too many options that would drastically change the incentives.

Pay per API call? APIs start to need 5 calls to get all the info you'd need for one request. Subscription model? Consumers are going to have to juggle a different account for every provider they use. Subscription to aggregator who then pays content providers based on usage? We're back to the clickbait situation we were in in the early days of advertising and are arguable still in.

For me the insane thing is that there are no options. I can't universally buy any song I want DRM free from a range of providers. I can't pay per article for news from an RSS feed.

TV is an interesting one because the industry has convinced the user base to pay for content, but the subscription model is already showing some of the limitations shown above.

I feel like the biggest innovations in this space aren't so much new ideas or 'just convincing people to pay for things', it's a case of making the payments as easy and understandable as their previous counterparts.



> it's a case of making the payments as easy and understandable as their previous counterparts.

Blame AML/KYC.

Frictionless, permissionless micropayments are illegal. On purpose.

This is not a social or technological problem. It is a legal problem. AML/KYC does not scale.


Frictionless, permissionless large payments are illegal. The problem is that no one has worked out how to make micropayments costless, and that has nothing to do with AML/KYC and everything to do with the costs of running a payment system.

Bitcoin has turned out to be expensive to mine. Most other distributed ledger "currencies" have been launched to make money for the creators of the artificial scarcity.

Governments cannot give up control of the money supply but they are the only ones that can establish a form of electronic currency that works the same as cash does now.

Whether they're willing to make it as anonymous as cash or allow it to be exchanged for other government's electronic currency is part of the problem that needs to be solved.


Nanocurrency addresses these issues. There's still the cost of running the node for those that need it. Outside of that transactions are free and typically settle in about a second or less.

The KYC stuff is still there at the exchange level of course.


Could you say what AML/KYC is?


anti-money laundering and know-your-customer rules.




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