I'm the founder of Life360 which is the biggest player in this space for families (over 25 million active users, 100m+ downloads and over 80m ARR).
What we have found is that the average customer doesn't really understand privacy. They would likely not understand the difference between this and any website that puts the "256 bit SSL encryption" blurbs on checkout.
We are not a privacy first service per se, but do want to give users full control over their data, so let them opt out of things like a partnership we have where we analyze their driving data to match them with car insurance. Very few users take advantage of these settings.
I don't say this as a knock on the idea at all, but am sharing my experience of serving consumers outside of the tech scene. I wonder how you could package this value proposition for an ordinary user?
Hi Chris. Thank you so much for chiming in! Lots of families that I know use Life360, and really love the peace of mind that it provides them. The success of Life360 in this space is what gave me the courage to actually follow through and implement as much of Zood Location as I have.
> What we have found is that the average customer doesn't really understand privacy. They would likely not understand the difference between this and any website that puts the "256 bit SSL encryption" blurbs on checkout.
I totally agree with you. I'm just focusing on building an easy to use service, and the cherry on top will be the privacy guarantees, and right now that guarantee is a big deal because I'm introducing it to folks on HN. :)
PS: if you like solving tough technical challenges related to location we are hiring! Our HQ is in SF but we have moved fully remote so hire from anywhere. https://www.life360.com/careers/
What we have found is that the average customer doesn't really understand privacy. They would likely not understand the difference between this and any website that puts the "256 bit SSL encryption" blurbs on checkout.
We are not a privacy first service per se, but do want to give users full control over their data, so let them opt out of things like a partnership we have where we analyze their driving data to match them with car insurance. Very few users take advantage of these settings.
I don't say this as a knock on the idea at all, but am sharing my experience of serving consumers outside of the tech scene. I wonder how you could package this value proposition for an ordinary user?