> And if you’re going to tell me that it’s simply a matter of supply and demand and giving the people what they want, I’m going to disagree. It’s a chicken-and-egg issue. If people are given only one kind of thing and endlessly sold only one kind of thing, of course they’re going to want more of that one kind of thing.
From the Scorsese Op-Ed. I did explain in my previous comment that "voting with their attendance" is a faulty excuse, because it's a self perpetuating cycle.
Also, if studio execs just blindly gave people more of the same franchises without trying new ideas, we wouldn't have Marvel or Star Wars. Executives need to take creative risk if they want to receive financial gain.
The idea that Marvel is just having a genre moment doesn't really follow. We've never seen a genre that subsumes all genres, that dominates the box office in such a relentless manner. Has there ever been a time where horror movies were playing at every movie theater, where everybody talked about horror movies, where practically every actor under the sun had starred in a horror movie?
Marvel must be doing something right, because their last film made over 2 Billion dollars. Marvel has found a formula that works and allows them to expand their set of characters and put them in movies of their own. They have used a diverse set of directors and actors to work on their films.
And apparently, people like them. Some don't.
Iron Man was the risk. Marvel's approach of a 15 year cycle of building and interlinking was what worked.
For Warner/DC, they tried the same thing for DC characters and could not pull it off.
Nor could Universal with the attempt to force a Monster Cinematic Universe. Their Tom Cruise Mummy movie failed.
Marvel is getting beat up here, because they are so successful. DC gets beat up, because they have not figured out how to tonally present their movies in a way that can build a franchise.
As to the size of the budgets, they are large because of the CGI that makes the characteristics of the superheros seem more real.
The first modern Superman movie's tag line was: You will believe a man can fly".
The Hope and Crosby Road Trip movies, the Abbot and Costello franchises or the Jerry Lewis Dean Martin movies were all franchises as well. Hell, Rin Tin Tin was a franchise.
We've been here before and will be there again. Studios will milk what works for them until it no longer does, and the other studios will copy the genre and try to get in on the money there.
Or they just reboot something that doesn't have a new story to tell, or has a weak cast or uninteresting story line. That is the business.
You weren't forced to go and neither was anyone else.
As for Scorcesse, he is reviled within the Academy community for some of his films.
From the Scorsese Op-Ed. I did explain in my previous comment that "voting with their attendance" is a faulty excuse, because it's a self perpetuating cycle.
Also, if studio execs just blindly gave people more of the same franchises without trying new ideas, we wouldn't have Marvel or Star Wars. Executives need to take creative risk if they want to receive financial gain.
The idea that Marvel is just having a genre moment doesn't really follow. We've never seen a genre that subsumes all genres, that dominates the box office in such a relentless manner. Has there ever been a time where horror movies were playing at every movie theater, where everybody talked about horror movies, where practically every actor under the sun had starred in a horror movie?