It has to be.
This article has peaked my cynicism and I suspect your comment is just intended to seem like an organic response to legitimize that app plug. To keep it on topic, I suppose that's the result of the modern review-scape: I'm sceptical of any review or comment about a product.
Are you suggesting that we know each other? That is pretty funny in a topical sense. We don't know each other fyi but as a keen reader of /r/HailCorporate I can see where you are coming from. Inauthenticity has dirtied the water for everyone. In any case I think my small plug is fair game to post on a forum about startups especially as it answered the question pretty directly. This is the alternative I envision will become the norm once millenials are old news.