Targeting ads matter, this is not really a debate.
It's a big paradox that I personally loathe Facebook but would be dead in the water without them as an ad platform: he are the only place that gives us material ability to target people. We don't go that specific or that deep, but it's far more than most others provide.
This is again an issue of the EU killing business with 'well intentioned' but possibly maligned legislation. The NYT as mentioned in the article is a major brand, and they are effectively selling that. Buyers know roughly what they are getting, and transactions back and forth are not small.
Small companies do not have even the budget to access NYT, even then it would be a bad idea in most circumstances.
Smaller companies depend generally on very actionable ads, whereas only at a certain scale does the marginal value of ads matter for brand campaigns etc..
So kudos to the NYT, but this is not good for many as we now have one (major) less place to advertise.
It's a big paradox that I personally loathe Facebook but would be dead in the water without them as an ad platform: he are the only place that gives us material ability to target people. We don't go that specific or that deep, but it's far more than most others provide.
This is again an issue of the EU killing business with 'well intentioned' but possibly maligned legislation. The NYT as mentioned in the article is a major brand, and they are effectively selling that. Buyers know roughly what they are getting, and transactions back and forth are not small.
Small companies do not have even the budget to access NYT, even then it would be a bad idea in most circumstances.
Smaller companies depend generally on very actionable ads, whereas only at a certain scale does the marginal value of ads matter for brand campaigns etc..
So kudos to the NYT, but this is not good for many as we now have one (major) less place to advertise.