Agreed. Once I discovered it I realized that tomatoes from the farmer's market might as well have been a completely different fruit from the tomatoes at the grocery store as the taste difference was that striking. I went from being pretty indifferent about tomatoes to them being my favorite fruit/vegetable.

Just in the last couple of years I have noticed the same with lettuce that I have been gifted from a neighbor's garden. I think I missed my window for planting it this year but plan to next year.