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Convenience.

If the service provides value for research and an easy booking process for roughly the same price/advantages then there's little benefit to booking directly.

I like booking.com because the description of the hotel, photos, and conditions are presented in a consistent format which makes comparing options and locations very efficient. The details have largely also matched my experience which is nice.

I started using the site because I found that their cancelation conditions were better than booking with the hotels directly. More recently, this is less of the case as the differential in price for a refundable booking has increased greatly in some cities, at least for my needs.

Their solicitation for reviews process is pretty good. People’s expectations of service an amenity tend to be pretty unreliable but there are enough substantive reviews to filter out the extremes.

It is slightly convenient to have a diverse range of accommodation types booked in one system but not enough to balance the dark patterns. I no longer recommend the site to those who aren’t at least a little savvy with travel and pattern spotting.



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