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I find it strange that people still don't understand that building an asset is valuable and that a growth company should grow.

If you know how to turn $1 into $2 (of value) you should be spending as much money as you can.



Because markets aren't infinite.

I can easily turn $5 into $10; buy candy bars and sell them to my neighbors next time I watch a sports game in person.

So I'm really confident I could double $5. But could I double $50? I'll definitely get caught trying to sell $500 worth. So I just sell a little more all the time while remaining cash flow positive, and that's how I learn the limits of the market without going bust.


What you're describing is often called "capacity." I found this to be an accessible primer: http://qwafafew.org/images/uploads/san_francisco/sf-20041018...


Oh, c'mon. You do it for as long as you can.


So you pretty much just described the plot of Breaking Bad ;)




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